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Dutch design, I love it. The talent this little country has, is unknown. We have so many great artists, it’s crazy. Today I wanted to take a closer look at Iris van Herpen, a Dutch designer who is doing pretty good. She presented this collection, called Synesthesia, in Londen, during Fashion Week and she was very well received. The rumor is out there, that Lady Gaga wants to wear her creations. Can you blame her?

Iris van Herpen, Synesthesia

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Day three of my report on assisting Mada van Gaans in London, translated from ELLE.nl

DAY 3
The final day of the Pop Up Space has come. Bas Kosters, Mada van Gaans and Mark ter Berg (Dutch Fashion Foundation) visited al sorts of company’s today. Unfortunately, Bas Kosters left this afternoon. After waving him goodbye, it was time for hard work. Getting inspiration in the big city of London, visiting department stores like Liberty and Selfridges and some appointments. 

In the afternoon we were honored with a visit by a London PR agency which represents lots of international topdesigners. At half past four, everybody was back in the store’s to make it a beautiful night.

HIPSTERS & TRANSVESTITES

All dressed up we were ready to welcome all the interested (and interesting) London folks. The Pop Up Space was filled with fashion-loving people. Press, photographers, stylists and St. Martins teachers: it was quite something.

The evening was ended by visiting Soho, where the streets were filled with hipsters and transvestites. After a couple of drinks it was time to go back to the hotel. The next that was going to be a busy one. Research, appointments and tapering the gallery.

Unfortunately, we are leaving again tomorrow. Back to Holland. Gosh, we will miss the fashionable, sparkling and polite London.

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Day 2 of my report from London during London Fashion Week 2010

DAY 2
Almost the entire day was spend in the gallery along with Mada van Gaans, Bas Kosters, Non by Kim and employees of the Dutch Fashion Foundation. The rainy weather did not stop us from exploring the well known Dover Street Market at the end of the day. Little did we know, that Dover Street Market was not that known by the folks on the streets, which made it a little harder to find.  Nevertheless, we were unstoppable.  

WINDOW SHOPPING
We were asthonished by the beautiful shops at Bondstreet (Mulberry! Miu Miu! Chanel!) and got overexited by the beautiful windows. Dover Street Market was a pleasure for the eye aswell. The beautiful garments by Comme des Garçons, Peter Pilotto, Azzedine Alaia, Hussein Chalayan and Lanvin in combination with the explicit shoes by Pierre Hardy got our creative minds work.  

VINTAGE
When in London, you can’t go without at least one visit to a vintage store. Tired of strolling around through the rain, we took a cab to Brick Lane: a street filled with vintage shops and all sorts of cute restaurants and bars. And not just that, there were also lots of boutiques with a special range of diversity of labels like Margiela, Balenciage and more.  

DINNERTIME
Of course, we enjoyed a typical English meal once again (pizza…) we got into a biological Italian restaurant that was a interiour shop aswell. Along with the Dutch designers we enjoyed our very tasty light pizza. Mmm! 

BEDTIME
All in all: a day in sign of research. Fabrics, labels, windows and stores where Dutch design would fit well!

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So, I’ve been so busy this week. I was in London, assisting the Dutch designer Mada van Gaans during London Fashion Week. I reported for ELLE.nl, I have translated it for you! Enjoy!

Mada van Gaans and other Dutch designers are showing their fashion during London Fashion Week in a Dutch Cultural Pop-up Space. 

DUTCH CULTURAL POP-UP SPACE
In the centre of London (Riding House street 40/42) is a space especially for Dutch designers Mada van Gaans, Bas Kosters, Iris van Herpen, EnD, Conny Groenewegen and Non by Kim. After a couple of hours building up the gallery – and a visit by Iris van Herpen who showed her collection on saturdaynight – de space is completely transformed to a chic showroom filled with designs from Holland. The windows are amazing. 

NOW THAT WE ARE HERE….
It is a must to explore the city. Especially when you see all the creative, fashionable types that seem to have taken over the city. From extraordinaire facial decoration to the coolest undergroundpeople covered in piercings: it is very visible that there is a fashionfeast going on in town.

Mada notices the love for leg-fashion in London, people show their legs in such a sophisticated way. Besides that, the gallant nature of the men is a pleasure. Allready two gentlemen have offered to carry our bags. When will these guys visit Holland?!

FASHION WEEK
Around the area of London Fashion Week (SummerSetHouse) is so much going on. Expositions, fashion exhibitions and an unusual amount of talented designers showing their designs in a ‘pass-only’ area. We even ran in to Diane  – Black Widow of Fashion – Pernet, and after Bas Kosters en Mada van Gaans chatting with her, we saw all that talent that showed in here.

To our surprise we saw a exact kopy of a Fong Leng golden ruffles pants at a designer, which name I shall not name. Outside there are lots of people ready with their SLR camera’s, ready to shoot all those fashionable people.

LONDEN BY NIGHT
After enjoying a typical English meal – eh.. Thai – we grab a cab and go to East-West London for an underground bar/café. It’s filled with tiny paintings, a moving horse head, walldecorations, garden gnomes and the toilet is a true photo-exhibition about fashionable London. The music is a great mix of 80’s music and poprock, and tout fashionable London sings a long.

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Being ‘green’ isn’t something for dull, whitebearded, socks-in-sandals wearing men anymore. Yves Saint Laurent, as always on top of the trends, came up with a new fashionable yet environmentally-conscious concept.

YSL is launching a new capsule-collection called New Vintage II. The idea? They make new dresses out of vintage fabrics, old cuts and silhouettes and unused designs to create a new limited series of dresses.

 There are 121 pieces total right now sold at YSL flagship boutiques in Paris, London and New York. Haven’t had a trip to Paris planned yet? Now you do! Oh, when you are visiting Paris, make sure you pick up some of those Lanvin Stamps!

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