Posts Tagged ‘dutch cultural pop up space’

Day three of my report on assisting Mada van Gaans in London, translated from ELLE.nl

The final day of the Pop Up Space has come. Bas Kosters, Mada van Gaans and Mark ter Berg (Dutch Fashion Foundation) visited al sorts of company’s today. Unfortunately, Bas Kosters left this afternoon. After waving him goodbye, it was time for hard work. Getting inspiration in the big city of London, visiting department stores like Liberty and Selfridges and some appointments. 

In the afternoon we were honored with a visit by a London PR agency which represents lots of international topdesigners. At half past four, everybody was back in the store’s to make it a beautiful night.


All dressed up we were ready to welcome all the interested (and interesting) London folks. The Pop Up Space was filled with fashion-loving people. Press, photographers, stylists and St. Martins teachers: it was quite something.

The evening was ended by visiting Soho, where the streets were filled with hipsters and transvestites. After a couple of drinks it was time to go back to the hotel. The next that was going to be a busy one. Research, appointments and tapering the gallery.

Unfortunately, we are leaving again tomorrow. Back to Holland. Gosh, we will miss the fashionable, sparkling and polite London.

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So, I’ve been so busy this week. I was in London, assisting the Dutch designer Mada van Gaans during London Fashion Week. I reported for ELLE.nl, I have translated it for you! Enjoy!

Mada van Gaans and other Dutch designers are showing their fashion during London Fashion Week in a Dutch Cultural Pop-up Space. 

In the centre of London (Riding House street 40/42) is a space especially for Dutch designers Mada van Gaans, Bas Kosters, Iris van Herpen, EnD, Conny Groenewegen and Non by Kim. After a couple of hours building up the gallery – and a visit by Iris van Herpen who showed her collection on saturdaynight – de space is completely transformed to a chic showroom filled with designs from Holland. The windows are amazing. 

It is a must to explore the city. Especially when you see all the creative, fashionable types that seem to have taken over the city. From extraordinaire facial decoration to the coolest undergroundpeople covered in piercings: it is very visible that there is a fashionfeast going on in town.

Mada notices the love for leg-fashion in London, people show their legs in such a sophisticated way. Besides that, the gallant nature of the men is a pleasure. Allready two gentlemen have offered to carry our bags. When will these guys visit Holland?!

Around the area of London Fashion Week (SummerSetHouse) is so much going on. Expositions, fashion exhibitions and an unusual amount of talented designers showing their designs in a ‘pass-only’ area. We even ran in to Diane  – Black Widow of Fashion – Pernet, and after Bas Kosters en Mada van Gaans chatting with her, we saw all that talent that showed in here.

To our surprise we saw a exact kopy of a Fong Leng golden ruffles pants at a designer, which name I shall not name. Outside there are lots of people ready with their SLR camera’s, ready to shoot all those fashionable people.

After enjoying a typical English meal – eh.. Thai – we grab a cab and go to East-West London for an underground bar/café. It’s filled with tiny paintings, a moving horse head, walldecorations, garden gnomes and the toilet is a true photo-exhibition about fashionable London. The music is a great mix of 80’s music and poprock, and tout fashionable London sings a long.

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